ABOUT US

At Serena Melbourne, we believe great style starts with confidence—and confidence begins with comfort. That’s why we’re dedicated to creating fashion and underwear that not only looks good but feels amazing to wear, every single day.

Founded with a clear mission: to offer thoughtfully designed pieces that blend timeless style with everyday practicality. From flattering fashion staples to supportive, feel-good underwear, we curate every item with real women in mind—because you deserve pieces that work with your body, not against it.

We’re passionate about fit, quality, and authenticity. Our team handpicks styles that suit the pace and personality of modern Australian life—easy to wear, easy to love, and always designed to make you feel your best.

At Serena Melbourne, we also care deeply about how our products are made. We work with partners who share our values—prioritising ethical production, sustainable materials, and fair practices. When you shop with us, you’re supporting a better future for fashion.

Whether you're refreshing your wardrobe or upgrading your top drawer, Serena Melbourne is here to make it simple, stylish, and stress-free.

Because feeling good starts underneath.